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I have to say, watching the animated gif explosion in internet culture, and in fan culture, is completely fascinating.
What’s going on here? Taking the original source, modifying it using the tools we have available, and making a metacritical statement about it, all in one uploadable and shareable image. Something so complicated, really, with a significant amount of meaning, in such a small, simple file.
And it’s kind of linked up with prompt culture too, the idea of little ideas dropped into the fandom pool. So this one, a visual depiction of Sherlock as a demon, his heightened emotion becoming visible on his face because of it. What’s going to happen with this? We’ve got this, this visual, it’s as if it happened. What happens next? Someone makes a vid? Someone writes a story? It could be anything. This is what it would look like, or this is what it could look like. All part of the great fandom dialogue we are constantly engaging in. It used to be just writing, art, and vids. It’s so much more than that now.
It’s powerful. I like it. I like how fandom adds layers of ideas and remixing and analysis onto cultural texts in any way possible, and in every way possible. It’s really very interesting.
Fandom is wonderful. Never stop.
Oh… I just… I’ve been made very happy by these thinky thoughts. Thank you for the brain protein, Ivyblossom.